Making Mountains Out Of MoleHills

Perfect pitch, is the ability of a person to identify or re-create a given musical note without the benefit of an external reference.

The perfect pitch is the ability of presenter to pitch an idea and turn it into funding.

A perfect pitch includes:
Who is your customer?
What is your core value proposition?
What are your key activities?
What are your revenue streams?
What is your cost structure?
Who/what are your key partners/resources?
What are your distribution channels?
What is your rollout strategy?

But just answering these questions will not sell. You need to answer these questions with a compelling story. You need to build a relationship of trust with your audience. Invite your audience to imagine with you. Share common interest and watch their reaction for that moment when they will agree with every thing you pitch.

That is part of the perfect pitch.

Fred Abaroa
The Marketing Imagineer
Fred [@] TMIFred.com
@TMIFred

When I was you I had the opportunity to visit MGM studios in Hollywood. It was a facinating place. I was especially intrigued with the movie magic. The rain in singing in the rain was milk. The sound stage was lite in mannor to make it look like it went on forever. The magic that has stood with me the most over the years is perspective. The old westerns wanted it actors to look big and strong. They also wanted the actresses to look petite and sweet. They solve this by having a smaller backgroud for the actors then for the actresses.

Proper branding can and should do this also. Some of the techniques involve a little bit of creative research. User studies are great. The consumer feedback is even better. You see this at the app store and on amazon. Many use a 5 star rating. Another technique is creative wording. Baked fresh daily, after all you don’t bake stale. Nothing works faster, or they all work about the same. Recomended by doctors, what doctors and how many.

As you can see perspective is a very powerful thing. What are some of your ideas?

Fred Abaroa
The Marketing Imagineer
Fred [@] TMIFred.com
@TMIFred

I teach an early morning scripture study class for high school students. A few days ago my students were falling asleep an grumpy. I tried to assess the problem and finally got to the bottom of it. My students expected a snow day but school was not cancelled.

Do you ever do this to yourself? Are your expectation founded in fact or fiction? Let’s say your spouse is always late. Is it unreasonable to think he or she will be on time next time? Yes it is. You can always hope, but to expect something different is just setting your self up for disappointment. I’m not saying you just have to settle for present behaviors but you can not be disappointed if behaviors don’t change.

What to do:
Do not expect the unexpected!
Create the desire for change!
Realize behavior change takes time.
Reward even small progress.
Be happy with results.

If my students would have expected school to be open they would have not been sleepy and not so grumpy. If they expected school to be open and it was cancelled that would’ve a bonus. Set yourself up for success and only expect the expected.

Fred Abaroa
The Marketing Imagineer
Fred [@] TMIFred.com
@TMIFred

I become 51 on Friday, November 9. My seventeen year old son asked what I wanted for my birthday. I ponder this same question every year. Of course there are some cool tech things that would be great, iPad mini, nexus 7, Cannon 5D mark III, etc. I even like getting socks, smart wool in cool designs. I need a new suit, or at least som new church pants. Cruise control would be great for the smart car. All expense paid vacation or trip somewhere outside of the American continent. (I’ve only traveled on the North and South American continents) Clothing and restaurant gift cards are always fun. But at my age what do I really want? I really want what money can not buy, a loving happy healthy family.

I see political banners, lawn ads, and commercials all over. The ads are simple enough; “Yes On 1″, “Smith For Sherriff”, “Save Our Children”. But does it work? Let’s compare this with a simple product like laundry detergent brand XYZ. Using the political model posters would be put in our yard or public area. They would say “Yes on Laundry Detergent”, “Brand XYZ for Laundry Detergent”, or “Clean Your Clothes”. Compelling isn’t it. Can you vision a 60 second commercial where inferior Brand ABC is ridiculed for 50 seconds with the ending tag line, “Brand XYZ for Laundry Detergent”. Perhaps the marketing people behind the ads know something we don’t. I wonder what it is? Can you tell me, please?

Fred Abaroa
The Marketing Imagineer
Fred [@] TMIFred.com
@TMIFred

What will Apple’s September 12 announcement bring? Well our insider information talks about iPhone design details that will get Apple Enthusiast clamoring. IT managers will also be delighted to see the new invations and design put into the updated iPhone. iPad users will not only experience anhancements to their device with iOS6 but with the iMini and the the most remarkable invovation in this century, the iMagine. Consuming no power and unlimited capacity the iMagine will devistate the compitition.

By now you will note this article is somewhat fictiticious. It seems we love rumors and are seeing more and more of them. The industry calls these areticle “link bait”. I am curious if this blog will get picked up or how many more people will read it. Link Bait is not a new concept. Auto sales use it all the kind with special offers on cars. You’ll see a car advertised at a really low price. The small print will tell you only one available at this price. Many places that have giveaways are ways of baiting you to come to the store, car lot, or website. Once you have been captured the real work comes. That is keeping you there and getting you to do an action. The action can be to buy more or at the least subscribe. For now I am going to leave this article as is and will continue later. I want to examine how well this works as link bait. Hey maybe we can make up our own iPhone, iPad and iMagine rumors. Use the comment section below.

Fred Abaroa
The Marketing Imagineer
Fred [@] TMIFred.com
@TMIFred

Joanna Abaroa of Thornton Academy has been recognized as a 2011-2012 Discus Award winner for her achievements in the areas of Academics, Arts, and Faith. The Discus Awards is a national program that provides recognition and scholarship opportunities to all-around high school students who excel in three of ten key attributes. Joanna is now eligible for 2011-2012 Discus Awards scholarships. Also, Joanna created a multimedia profile highlighting her achievements, which may be viewed in the Discus Awards Winners Gallery at www.DiscusAwards.com/winners

Many of you wonder what I do and how I can help. I am a consultant with a technology, market research, and psychology background. My speciality is to rebrand. I recently came across a TEDx talk which gives an idea of what I do and how. Please take a look and see if my speciality is right for you.

The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness. http://bit.ly/MAdZEY

Fred Abaroa
The Marketing Imagineer
Fred [@] TMIFred.com
@TMIFred

Have you ever wondered, “Were we in the same meeting? Why doesn’t the editor get it? How come I can’t get a projected time out of the IT staff?” Communication in the workplace is vital. It can be the difference between delivering a project on time or not at all. For this reason I am offering communication training. In this 60 minute seminar you will learn the basics of DiSC®. DiSC is a model of human behavior that helps people understand “why they do what they do.” The DiSC dimensions of behavior (Dominance, Influencing, Steadiness, and Conscientiousness) make up the DiSC model and interact with other factors to describe the typical behavioral styles of individuals. You will learn the basics for the following:

• Discover why understanding self and others is the key to performance improvement
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The Investment
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Program Price : $ 2800

Fred Abaroa
The Marketing Imagineer
Fred [@] TMIFred.com
@TMIFred