I didn't grow up with Juice Boxes!

I panic every time I drink from a juice box. I cant seem to get the knack of poking the straw in and with pouches I poke right through and cause it to leak. You see I didn't grow up with it so it is a little foreign to me. I often encounter the same thing with ad campaigns. There has been a number of occasions while consulting that an ad has to be explained to me. My motto is "if you have to explain it, throw it out" Unless you are purposely addressing a niche market ads should be timeless, and have a broad appeal keeping in mind the audience who will see the ad. I also suggest that you create ads that can have slight wording changes to target the audience. In other word, if the ad is in a parent magazine, appeal to the parent. If the ad is in a business magazine, appeal to the business person. Keep the same ad layout for brand consistency but let your audience see a message customized to their experiences or they make poke the straw right through the container and have to deal with a mess.

Fred Abaroa aka “CostaVidaFred”
The Marketing Imagineer

Twitter: @CostaVidaFred
Blogs:
www.CostaVidaFred.com
Podcasts:
WordOnTheTweet.net
MakingMountainsOutOfMoleHills.com