There's An App For Everything!

When Apple started the App store a few of us thought, "Hmm Brand sponsored apps may be the ticket" Over a billion dowloads later and we are finnaly seeing just that. Which begs the question, isn't there already an app for everything. Ironically I am using Squarespaces new app to write this blog. One of the first brand sposored apps I downloaded was a surf report sponsored by Oakley. I had almost forgotten about the brand and now am reminded about it everytime I open the app. The question now is what app could you brand sponsor. Some are obvious like a grocery store should have a shopping list or cookbook. They could tie it to a daily special database and have a splash page show the special with an option to add the item. They could even take it to the next extreme by giving you isles where the item is found. Restaurants could do nutrition guides. Clothing store could do virtual dressup and on and on. I've talked to a marketing company who has a brilliant app in the works. Can't discuss and can't wait to pay my .99. Critics will tell you it is not worth it because of iPhone market share. Well I say it's not always about marketshare but about buzz. If it draws attention to your brand, in a possitive way, it's effective. I have had freinds offer to do an app for me as low as $1500. In many cases that is one month adverting on the radio, it may be worth it. Plus a lot of fun shoeing friends an clients.

Need help coming up with an app idea? Call on me,

Fred Abaroa aka “CostaVidaFred”
The Marketing Imagineer

fred [@]costavidafred.com

Twitter:
@FredXpress
@TMIFred