Timing Is Everything! (And Social Media Helps!)
Friday, December 11, 2009 at 3:31PM Let's face it the ideal time to sell is when the buyer is ready. We as marketers try to predict this as well as possible but ad placement is not so kind. Placing an ad in a magazine usually comes with a commitment about 4-6 months ahead of the print date. TV and radio about 1-2 months. Some newspapers a week or so. But the internet has made it that news travels instantly. Having a nimble response time is critical. Thank goodness for social media. We can essential "react" to any news in minutes with new campaigns targeting the now ready buying audience. The secret is in the preparing. I realized, through a Mary Tyler Moore show back in the 70's, that obituaries for celebrities are written well before they die. They are updated consistently and ready for press in case the unfortunate happens suddenly. The Mary Tyler Moore episode shows what happens when careful preparation is not followed. The celebrity obituary was created on a late night and not taken seriously and became an embarrassment when read On Air. Had the proper preparation taken place that station would have scooped the other stations. The same can be done for you marketing efforts. Create some campaigns for possible turnouts over Superbowl outcomes. Then run the one immediately through twitter, facebook, YouTube, etc to get a drop on the competition. Be constantly looking at the news and internet and make some predictions. Then prepare those campaigns or at least write down ideas. Be nimble and quick and get ready to jump over the timing stick.
Fred Abaroa aka “CostaVidaFred”
The Marketing Imagineer
fred [@]costavidafred.com
Twitter:
@FredXpress
@TMIFred
Blogs:
www.CostaVidaFred.com
Podcasts:
WordOnTheTweet.net
MakingMountainsOutOfMoleHills.com
Reader Comments (1)
Hi Fred,
Looking forward to hearing you give an extended version of this topic at the next www.meetimpact.com 's Executive Roundtable January 20th!