Fred Abaroa

"When was it just advertising?", I ask myself as I listen to a popular marketing podcast. Made me sort of cringe. But then again I have heard many ad sales persons introduce themselves as marketers. Hmmm. The intelligent part of the discussion was to point marketers toward a whole consumer marketing approach. The fascinating thing to me is most of these strategies and tactics can be found in the Guerilla Marketing series by Jay Conrad Levinson. He suggests a lot of foot work and one on ones. Take these suggestions and see how it can be done using social media and you have a perfect combination. A lot of Levinson's tactics go back to the core of marketing, reaching out and personally touching your market. I suggest you set aside 30-60 minutes a day, at least, to touch individuals. We have such a great ability to do this, emails, tweets, facebook chat (saw my 15 year old carrying on a chat with 6 people plus texting), a simple text to your best client. I could go on but I believe you get the picture. Make it a New Years Goal!

Need help? Call me,

Fred Abaroa aka “CostaVidaFred”
The Marketing Imagineer

fred [@]costavidafred.com

Twitter:
@FredXpress
@TMIFred

Blogs:
www.CostaVidaFred.com
Podcasts:
WordOnTheTweet.net
MakingMountainsOutOfMoleHills.com