Fred Abaroa

We talked about "Know Me! Like Me! Trust Me!" already. When these three goals are acheived Buy Me! will be natural and without effort. If you follow my twitters or have ever been to an event where I am speaking or even attending you'll see I get away with "Hard Sell" Costa Vida Fresh Mexican Grill message a lot. And pretty much no one is offended. I grant you some may be from time to time. One funny thing that happend to me lately was when the mediater said "any Questions" I replied why didnt we have Costa Vida for lunch. He sort of sneered. About three hours later I get an email from him apologizing and saying he didnt realize I was CostaVidaFred. That shows the power of "Know Me! Like Me! Trust Me!". What I suspect happened is after the conference someone who "Knew, Liked, & Trusted Me" told the moderator who I was. Another encounter was when I met a large business owner who I really respected and sked if he would help sponsor the World Burrito Eating Championship. He kindly said no and continued on his way. The problem is I did not talk the time to be Known, Liked or Trusted. Recently at an opening of a new retail business this man owned I was told he wanted to see me. He then proceeded to introduce me to all his friends and family. What made the difference? Well over the last year I had made an effort to make sure Costa Vida and CostaVidaFred became household names. I did things to become know and trusted. And after all that hard work Buying me is easy. Create your own "Know Me! Like Me! Trust Me! Buy Me!" story and share it. It worked for me! It can work for you.