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Thursday
Jun252009

What To Twitter About!

I love what Aliza Sherman, Quick and Dirty Tips Digital Marketer (http://digitalmarketer.quickanddirtytips.com) has to say about Social Media. here is some of what she says about twitter:

"If you can be consistent and use Twitter in a highly focused manner at least a few times a day, you can potentially build a following as well as drive traffic and attention to your blog as well as other activities and projects. The key to Twittering well is to find the right blend of useful tweets, links, conversation and self-promotion.

I did an informal poll of about 30 of my Twitter followers asking what types of tweets get them to click on a link, and the top results were

  • 37% for interesting or useful articles,
  • 17% for links to relevant resources,
  • 14% for links to humor,
  • 14% for links to cause-related issues, and
  • 11% for personal, revealing or intimate tweets.

If you want an idea of how to achieve balance when tweeting, try identifying your niche and tweet some links to interesting articles you've read related to your industry, a link to something you've published online that is a relevant resource, a few retweets of others who have tweeted something particularly helpful, some responses to recent tweets from people you are following, and--if it fits your personality--maybe something more personal or even humorous.

I don't mean to suggest being formulaic about tweeting because the best tweets are always in-the-moment, but if you are pressed for time, creating a loose editorial calendar for tweets can help you stay on message. Keep in mind that we're talking about branding yourself to help market your company; so though you shouldn't be overtly commercial, make sure to mention your company now and then in a meaningful way."

Before I even read this I found my tweets were pretty close to what she says minus the links. I think I will experiment with a few more links and see how well it works.

A special congratulations goes out to @amuhs today for winning the #addicted contest this morning. follow me on twitter @CostaVidaFred for your chance to win Fame and Fortune and Food

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