Fred Abaroa

There is a joke that Steve Martin told way back when, it goes like this:

"This lawn supervisor was out on a sprinkler maintenance job and he started working on a Findlay sprinkler head with a Langstrom 7" gangly wrench. Just then, this little apprentice leaned over and said, 'You can't work on a Findlay sprinkler head with a Langstrom 7" wrench.' Well this infuriated the supervisor, so he went and got Volume 14 of the Kinsley manual, and he reads to him and says, 'The Langstrom 7" wrench can be used with the Findlay sprocket.' Just then, the little apprentice leaned over and said, 'It says sprocket not socket!'"

Apparently if you laughed you must be a plumber. Our marketing efforts need to be geared to our intended audience. It is vital to know who they are and how to reach them. In an age that seems to be obsessed with social media (or is it inbound internet marketing?) the great marketer will take the time to make sure they are using the Right Channel (Print, internet, radio, TV), right message (in the language of the intended audience) and the right tool.

To this end I am going to make a concerted effort to bring you some market research every week. It may be demographic, phsycographic, technographic or the latest stats I hear about. This will help me to keep up on trends as well. So stay tune, the best is yet to come.

Fred Abaroa aka “CostaVidaFred”
The Marketing Imagineer

Twitter: @CostaVidaFred
Blogs:
www.CostaVidaFred.com
Podcasts:
WordOnTheTweet.net
MakingMountainsOutOfMoleHills.com