Fred Abaroa

My good friend and owner of Funman Promotions, Suzzette Bergeron gave me this information she learned at a Promotional Products Conference:

"According to a 2005 study conducted by Georgia Southern University, recipients of promotional products have a significantly more positive opinion of a business through: more positive overall image, more positive perception of the business, higher likelihood of recommending the business as well as a higher likelihood of patronizing the business.

A 2004 study of business travelers at DFW Airport revealed that 71 percent of business people reported having received a promotional product in the last 12 months. Of that group, 33.7 percent had the item on their person and 76.1 percent could recall the advertiser's name! 52 percent of that group did business with the advertiser after receiving the promotional product and 52.1 percent reported their impression of the advertiser was more favorable after receiving the item.

Recipients of promotional products remember the advertiser's name. A study by Schreiber & Associates (Peoria, IL) showed that 39 percent of the people receiving a promotional product could recall the name of the advertiser as long as six months after they received it."

Besides all that I Heart FREE Stuff. For many years I was send some of the coolest promotional products ever. From mini joysticks to pads of paper to t-shirt I like them all. What is the real science behind these products? People love FREE Stuff. Especially if they win it. Have you ever noticed at a networking event how much attention is given when the prizes are awarded. Take advantage of this. Create some really cool swag and when you get to the event, Mom said never come to a party empty handed, offer it to the host as part of the door prizes. I have never been denied yet and I always get a mention.

Besides I may be there and I Heart FREE Stuff.

Fred Abaroa aka “CostaVidaFred”
The Marketing Imagineer

Twitter: @CostaVidaFred
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