Fred Abaroa

We had the same questions when the internet was still fresh. I was lucky enough to conduct a study for Pepsi online while the same study was conducted in malls across the US and guess what...They matched. This, however, is not so in social media, yet. I attended a Social Media Breakfast at Communispace in Boston where the speakers pointed out a few of the facts. One speaker talked about the Motrin Mommys. Although it appeared there was an uproar about a commercial involving a baby holder, in a survey to non-twitter mommy there wasn't a problem. Several other incidents were pointed out also. So does this mean that social media is not a good research tool? Not necessarily. Listening is always good. Just be careful about any hard decisions made based on public Social Media tools only.

Fred Abaroa aka “CostaVidaFred”
The Marketing Imagineer

Twitter: @CostaVidaFred
Blogs:
www.CostaVidaFred.com
Podcasts:
WordOnTheTweet.net
MakingMountainsOutOfMoleHills.com