Very Authentic, Very Real, Very Good

Very is such a cool word and can be used to enhance almost any message. Let's take RedHook's tagline from http://www.RedHook.com (I met someone who works for them tonight so it is my random site) "The Only Thing Better Than A Good Friend Is A Good Friend Who Happens To Be Tasty, Handcrafted Ale". Now lets add "Very"; "The Only Thing Better Than A Very Good Friend Is A Very Good Friend Who Happens To Be Very Tasty, Handcrafted Ale" See the difference? Let's say you are having a conversation when appropriate just answer with one word, "Very", ex "This tweetup is fun", "Very". There was a character on SNL named Chico Esquela play by Garrett Morris who started off every conversation saying, "Beisbol been bery, bery good to me!". Very is a powerful word. But where does it get its power and are them more words like that? Well for one thing it is an adverb. An adverb is the part of speech that modifies a verb, adjective, or other adverb. This is power. Look up some adverbs in a dictionary and the next time you write some copy try a couple and see what they do to your message.

Fred Abaroa aka “CostaVidaFred”
The Marketing Imagineer

Twitter: @CostaVidaFred
Blogs:
www.CostaVidaFred.com
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Comments

[a tip]

I'm assuming this is a sarcastic entry?

I have always been taught if you have to use very, your writing needs an edit.

Example. Instead of saying very good, say great. Stronger statement, and uses one less word.

Very is a crutch that should always be avoided.

[Sean]

Regardless of content, I can't believe this blog entry is really trying to inform me about the art of writing. Unless it was written by a 5th grader, I suppose, in which case, well done. Gold star, young man. Well... Silver. Proofread before you publish. Or stop blogging.