Fred Abaroa

You'll be able to find the whole article here. These are some of the highlights I liked.

"Fully 62% of adult internet users have watched online video on a video-sharing website, a figure that has nearly doubled from 33% in 2006, according to a research report (pdf) from the Pew Research Center's Internet & American Life project, which also found that 19% of online adults use video-sharing sites on a typical day (compared with 8% in 2006)."

"While much of the content on video-sharing sites is still user-generated, a growing archive of professional content is becoming increasingly available through YouTube and network-sponsored video portals such as Hulu, MarketingCharts reports. In response, more than one-third (35%) of internet users now say they have viewed a TV show or movie online. This compares with just 16% of internet users who had watched or downloaded movies or TV shows in 2007.

Among those who have watched TV/movies online, young adults lead the way, with 61% of internet users ages 18-29 reporting they watch TV shows and movies online. This compares with 32% of those ages 30-49, 22% of users ages 50-64 and just 11% those ages 65+.
On a typical day, the same age-related trends emerge: 16% of young adult internet users say they watch TV and movies online, compared with just 6% of those ages 30-49, 2% of the 50-64 group and 1% of wired seniors."

"Pew noted that he use of video-sharing sites currently outranks many other online pastimes of American adults, though video viewing does not always get a proportionate amount of media attention. Watching online videos on sites such as YouTube and Google Video is more prevalent than the use of social networking sites (46% of adult internet users are active on such sites), podcast downloading (19% of internet users) and the use of microblogging tools such as Twitter (11% of internet users)."

Check it out podcast are still beating twitter. I'll be doing a presentation along with Franklin McMahon on podcasting at Social Media FTW

"Viewing videos via wireless connections continues to grow and has emerged as a strong predictor of online video viewing, the research found. Fully 71% of those with wireless connectivity watch videos on video-sharing sites, compared with just 38%."

"Americans who have cut back on cable or TV expenses are more likely to watch online video on their televisions. According to Pew, 22% of American adults say they have cut back on their cable or television services over the course of the past 12 months. This compares with just 9% who have cut back on their internet service. Those who have canceled or cut back on cable and TV services are more likely to have "rerouted" their online video viewing to their TV screen. Among this economizing group of online video viewers, 32% have connected their computer to their TV screen to watch internet video.

Recent research from ChangeWave confirms this trend away from traditional TV, revealing that 44% of Baby Boomers would be willing to give up their subscription TV service in favor of watching programming on the internet."

A lot more statistics coming your way.

Fred Abaroa aka “CostaVidaFred”
The Marketing Imagineer

Twitter: @CostaVidaFred
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