What A Good Marketer Can Learn From Motorcycling!

Some years ago I had to take a motorcycle class to renew my motorcycle license. One of the most astonishing things to me is that the instructor said over 75% of all accidents happen right in front of you. He went on to state that we could prevent this if only we would pay more attention to what is right in our view. Hmmm! Now that is a thought. What have we been missing when we are looking in the periphery or dwelling on the things behind us? What is ahead of us or in plain view that we are missing? Is there something more obvious that we need be doing, than what we are doing now? Makes you think doesn't it. Something I have heard time and time again is to include "A Call For Action" in our marketing campaigns. That seems to be obvious and right in front of us but surprisingly absent most of the time. I have been sometimes criticized but mostly praised for asking for the business. I don't know who started this notion that people get offended when they are marketed to. If it is a really bad marketing effort I can see a few, but most of the time we expect it.

Want to know more? I have lots of ideas about "Looking Forward" Marketing,

Fred Abaroa aka “CostaVidaFred”
The Marketing Imagineer

fred [@]costavidafred.com

Twitter:
@FredXpress
@TMIFred

Blogs:
www.CostaVidaFred.com
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WordOnTheTweet.net
MakingMountainsOutOfMoleHills.com