Avoiding Marketing Comb Overs

I've seen a lot of comb overs in my time. (This one is the best http://www.youtube.com/watch?v=PrK7K5SB-lk&feature=related) The philosophy behind a comb over is to hide the obviously lack of hair by trying to cover it with long hairs from one side or the others. I see a lot of this in Marketing especially when it comes to Social Media. Most companies start up a Facebook fan page, twitter account and now a foursquare account. The comb over is the obvious timed tweets and boring content on their blogs and facebook fan pages. What makes the comb over so obvious is that there is no social in social media. Social Media tools beg for interaction. Most positive press has been about the Comcast that responded, the new products designed by community and the commercial made by fans. Social Media tools need to be used. I received a lot of praise, and some critisism, when I tweeted as CostaVidaFred. I had more followers than the corporate twitter account because I actually responded to my tweets. Avoiding these comb over means your going to have to work. You'll need to set aside some time each day to read what people are saying. You'll need need to respond. You need to interact. You need to be genuine.

You need the Marketing Imagineer!

Fred Abaroa
The Marketing Imagineer
Fred [@] TMIFred.com
@TMIFred