Have You Been Asked Why?

My favorite question and the key to marketing, Why? I was listening to Marketing Over Coffee the other day when they interviewed Simon Sinek who wrote the book Start With Why. I thought to myself what marketer does know that? Then I realized that there are a lot of social media marketers that do not have traditional marketing experience. Warning! If a marketing professional doesn't ask a why question within the first 30 minutes, you may not want to hire them. Let me show you why. (see used the word already) Effective marketing is primarily story telling. To do this you need to know Why they invented that product, why they started the company, why the partners got together, why? You may have been asked what motivated you, how you got started and where did you get the idea. But answer these questions for yourself and you'll see a difference in your answer. For me it is much easier to create your story when I know why. For instance I know an internet marketer whose answer to why is that she met her husband online. Knowing this I can sell her as a superior internet marketer. She knows the power of the internet and social media. It found her the love of her life. She knows it can find you what you need. Can you feel the passion behind the question why? Let me further illustrate by answering these questions. What is your business? Motivational marketing messages. How did you get started? I worked for market research companies as an IT director. Why do you want to do marketing? I love telling stories. I love the challenge of using what I know about human behavior and modern technology to bring products and consumers together. There is a thrill and satisfaction I get by teaching small business owners how to effectively market their products. I could go on because the why really opens me up. Try this out for yourself or let me do it with you.

Fred Abaroa
The Marketing Imagineer
Fred [@] TMIFred.com
@TMIFred