I Just Found The Recipe To Egg Nog

I love egg nog so much that I even know it hits the stores around October 26. I thought about making some on the off season but never knew how. All along it was on the carton under ingredients. I just need to find carrageenan and I'm all set.

In reality it is not that easy. You need to know the correct amounts to mix. I've also found out from professional chefs there is an order to the way you add ingredients. There is even some wait time you should adhere to get the most flavor. Here is one thing I learned from my award winning sister when baking cookies. Don't melt the butter, mash it in or your cookies will be flat.

All of this is a metaphor for marketing. Most people could spout off the ingredients like: ads, promote, web site, seo, social media, packaging, etc. But do they know in what order and amount to use these ingredients? Do they know how long to bake or let rise? Have they learned the little secrets from experience? Will they add the right amount of dye to make it look appetizing?

There is a lot more to creating an award winning dish than the ingredients.

Fred Abaroa
The Marketing Imagineer
Fred [@] TMIFred.com
@TMIFred