The Pancakes Kept Getting Bigger

On Saturdays I make breakfast for the families. I've noticed when first making pancakes the size is consistent. As time goes on, I begin to think the batter is actually growing. I can't wait to be done so I can eat. I finally pour the rest of the batter onto the griddle and make a giant pancake. Now compare this to your marketing efforts. You started off with a great idea. You had all the right ingredients. You just had to be consistent. Sales were not growing as fast as you needed. So you pour more and more into your marketing. In a desperate move you now spent your entire budget on one huge campaign. Like that huge pancake you may have found that desperation left it half cooked. And although the pancake was a sight to be seen, no one wanted to really touch it because they thought they could not consume it all. I have seen this again and again. Here is the secret to marketing "No power or influence can or ought to be maintained by virtue of the Product, only by persuasion, by long-suffering, by gentleness and meekness, and by love unfeigned;" (yes it is taken from the scriptures and slightly modified for use with marketing) This statement teaches that we cant just depend on the product but that our marketing efforts take persuasion, time, should not seem desperate or the hard sell and we should be enthusiastic no matter what. Compare this to a marketing campaign you are using now. Does it measure up? Is there something you can change to get it on track? Is there something I can help you with? Just contact me.

Fred Abaroa
The Marketing Imagineer
Fred [@] TMIFred.com