The Coupon Trick

I just received a coupon book from my big box store that will save me over $1000 in coupons. Sounds good doesn't it. Your small business could offer something similar and it won't break you. You see there is a trick. A little bit of it is math and a little bit customer behaviour. 

The Math
$1000 per customer sound like a lot of money to "lose". But if you take that money and spread it out over a year it is only $2.74 per day. A simple method therefore is to make it a one day coupon. You can further diminish your cost by making the coupon more specific to an item.  Probably something with a high profit margin.

The Behavior
Most consumers don't use coupons. However they love the idea they can get a coupon which makes them think about your business. Most consumers will not come to your business everyday so just to save the $1000 for the year.  However they will come more often because they have seen the coupon.

There you have it, The Coupon Trick in a nutshell.

Fred Abaroa
The Marketing Imagineer
Fred [@] TMIFred.com
@TMIFred