Speaking
The Marketing Imagineer educates businesses and organizations on every aspect of Making Mountains Out Of Mole Hills, in other words Marketing. His speaking style is imaginative, energetic, interactive, humorous and personal. CostaVidaFred customizes every presentation to address the needs of audience at hand, and he adjusts during the presentation to match the DiSC Personality profile of the participants.
TMIFred covers these topics from an broad view all the way down to the step-by-step, depending on audience and need. He has presented to youth groups, families, religious groups, c-level management, technologists, marketing professionals, non-profits, journalists, students, entrepreneurs, and many other groups.
Fred Abaroa speaks at Social Media Breakfast Maine’s event on Creating Trust and Communities online.
Popular Speaking Topics
CostaVidaFred has been asked to speak on virtually everything from dating to video gaming, branding to networking. Below is some of the Out Of Burrito Thinking Topics to get your Addiction going:
- The Pick Up Artist: Business Edition - In 2007 I found myself working for a local restaurant. I suddenly realized I knew no one in the area. I decided I need to network for the first time in my life and I was in my mid-40's. I found this was not an easy task especial if you don't feel comfortable meeting new people. This presentation goes over a few basic methods I learned to become a master pick up artist when it comes to business contacts. Learn about pick up lines, body language, dressing for success, getting the appointment and closing the business.
- A Wrench, A Screwdriver Or A Hammer? Better To Have All Three! No one would ever think of using just one tool to do everything. It requires a set of tools. Each with its own purpose and used in concert to complete the project you intended to build. So then why would we approach our marketing any different. This presentation will demonstrate the value of a whole media campaign rather than putting all you efforts into one or two tools. Come prepared to exchange war stories of campaigns that could have been more powerful if only and learn how avoid that mistake again.
- Out Of Burrito Thinking Starts With A Few Basic Ingredients- Stuck with the same old ideas you and your competition have used for decades. This workshop will teach you the CostaVidaFred method of become more creative than you ever imagined (After all he is the Marketing Imagineer). Oh and yes this is the presentation where you get to play Stump The Imagineer. Through out a random noun and CostaVidaFred will use it to sell your product.
- Telephone Twitter For Business- Why are there so many self proclaimed Social Media Experts? Well it's easier than you think because we have been doing the same thing for centuries. Enjoy a historical look at communication technologies and how the savvy marketer has used it to his advantage. Come prepared with your most effective non-internet campaign and we'll give 'em a make over
- Professor Harold Hill: The Greatest Marketer Ever- Oh yes you have trouble if you aren't using Professor Harold Hill as your mentor. This man sold boys bands and made a profit. This presentation will go over tried and true basics to marketing.
- Marketing Re-Imagined- Imagineering is the combination of your Imagination and Engineering. Being a Marketing Imagineer takes your marketing to new and out of the ordinary heights. As times & tools change so will this talk. I will lead your through a bevy of campaigns that work and dont work and we will discover together why. This will then blend into our coming together to imagine an ideal marketing world in which we can engineer specific tools for marketing to the one.
Media Producer
Every marketers dream is to write and produce engaging 30 second commercials for television. Fred Abaroa, The Marketing Imagineer, succeeded with the Tales Of Addiction campaign for Costa Vida Fresh Mexican Grill. Here are a few of those commercials:
Ready to ride the Big Wave! Contact me!
